The invention relates to a chip card holding structure comprising a pallet. The pallet comprises a first holding end and a second holding end which are opposite to each other. Space limiting plates are arranged two opposite sides of the pallet. The chip card holding structure also comprises a first supporting portion and a second supporting portion. A first surface of the second supporting portion is provided with a supporting end. The first supporting portion and the second supporting portion are installed on the pallet in a slidable mode. When the first supporting portion supports the first holding end of the pallet, and the second supporting portion supports the second supporting portion, the first supporting portion, the second supporting portion and the space limiting plates are used for limiting the two chip cards on the pallet. When the first supporting portion and the second supporting portion is in slidable abutted joint with the space limiting plates, the supporting end, the first supporting portion, the second supporting portion, the first holding portion and the second holding portion are used for holding one chip card on the pallet. The chip card holding structure is simple in structure, can accommodate the two chip cards, and occupied a small amount of space. The invention also relates to the electronic apparatus with the chip card holding structure.