The embodiment of the invention relates to a service control method and device. The service control method comprises the steps that the service control device receives service data messages sent by user equipment; the service control device determines service types through the service data messages; the service control device obtains corresponding service control strategies according to the service types and service subscription information of a user; the service control device controls redirected service data messages to reach a prompting and confirming page according to the service control strategies. The corresponding service control strategies are obtained according to the service types of services and the service subscription information so as to provide various control functions including the prompting and confirming functions for the different services.