An apparatus for folding products has a conveying member configured to hold a first portion and a second portion of the product and to release the first portion while continuing to hold the second portion. The conveying member is configured to convey the product at a conveying speed. A folding assembly is disposed adjacent the conveying member. The folding assembly is configured to receive the first portion of the product from the conveying member while moving generally at the conveying speed, to decelerate relative to the conveying member while holding the first portion thereto thereby causing the product to fold about the fold axis, and to place the first portion of the product into contact with the second portion such that the first portion overlies the second portion.