The invention discloses a novel artificial lawn structure which sequentially comprises a lawn bottom cloth layer, a hot-melt type adhesive back-glue layer and a plastic reinforcement layer from top to bottom, wherein the lawn bottom cloth layer is formed by weaving grass on the bottom cloth layer. The invention also discloses a construction method of the novel artificial lawn structure. Compared with the conventional structure taking styrene-butadiene latex as back glue, the novel artificial lawn structure has the obvious advantages in the aspects on pull-out force, creep deformation resistance, oil resistance, wear resistance and service life.