This invention provides a skin replacement method for a webpage content area displayed in a mobile terminal browser, including: parsing each element of webpage content received, determining whether a self-defined extension property exists in an element for indicating skin style information of the element. The self-defined extension property is predefined by a browser client and provided for a web server, and a value of the self-defined extension property represents index information of the skin style information of the element in a skin style library of the browser client; when the self-defined extension property exists, based on the index information, searching the skin style information corresponding to the index information in the skin style library; and rendering the element based on found skin style information. This method can directly and seamlessly integrate skin effect of the browser client into the webpage content displayed in the browser, providing better use experience.