A perpendicularly embedded counter-force support device for loading power for shifting engineering of a building comprises embedded steel tubes (1), counter-force cushion plates (4) and local compression preventive angle steel (7). The embedded steel tubes (1) are buried in a lower track, the counter-force cushion plates (4) are nested in the embedded steel tubes (1) and provided with limiting clamp grooves, the embedded steel tubes (1) and solid steel bars (2) are mounted on the rear sides of the counter-force cushion plates (4), the local compression preventive angle steel (7) is disposed on the rear sides of the solid steel bars (2), longitudinal and transverse stiffening ribs for increasing bending rigidity are arranged at the rears of the counter-force cushion plates (4), fixing anchor bolts (5) are disposed on the lower portions of the fronts of the counter-force cushion plates (4), and hoisting rings (3) which are mounted and detached conveniently are arranged on the upper portions of the solid steel bars (2). The perpendicularly embedded counter-force support device is mounted and detached conveniently, is low in cost, high in bearing capacity and wide in application range, is safe and reliable, and is superior to an existing movable counter-force support device in terms of structural stress states, material performance utilization rate, construction convenience, labor intensity and cost.