The present invention relates to a packaging material having a three-dimensional decorative property, comprising a decorative collapsible plate which stands upright from the upper surface of the packaging material to provide a three-dimensional decorative property, and which can be utilized for various purposes after being used as a packaging material. A packaging material (1) having a three-dimensional decorative property according to the present invention is configured such that at least one decorative collapsible plate (3) is installed on the upper surface of either a packaging panel (2a) or packaging means (2b). The packaging panel (2a) is formed into two layers consisting of an upper packaging sheet (4a) and a lower packaging sheet (4b), and has a space (4c) therein. The upper packaging sheet (4a) has a cut-out portion (5).; The packaging means (2b) has the cut-out portion (5) formed on the upper surface thereof, the lower packaging sheet (4b) installed in the upper inner portion thereof, and the space (4c) formed on the inside thereof. A lower support portion (3a) is placed beneath the cut-out portion (5) such that the decorative collapsible plate (3) stands upright when the packaging is laid down. In addition, a spacing piece (6) for adjusting the spacing (W) of the decorative collapsible plate (3) by means of sliding is installed, or a support arm (8) is integrally formed with the decorative collapsible plate (3) such that the support arm (8) is freely bendable in the forward and backward directions.