The embodiments of the present invention disclose a method, an apparatus and a communication system for transmitting contents. The technical solution provided by the embodiments of the present invention includes: a content decision function entity for obtaining the relevant information of the content requested by a user and/or the user-related information when the user requests to obtain the content, and for determining whether the content-related information and/or the user-related information satisfy a local content obtainment strategy; and a content processing and delivery function entity for obtaining the content requested by the user and sending it to the user if the content decision function entity determines that the content-related information and/or the user-related information satisfy the local content obtainment strategy.