A wind turbine rotor comprising a hub and a plurality of blades. The hub comprises a plurality of sites, each having a pair of spaced apart annular bearings for receiving a respective wind turbine blade. Each blade has a spar extending along a substantial portion of the length of the blade and protrudes from the proximal end of the blade. The spar protrudes into and is rotatably received within the respective spaced apart bearings and is fixed to the hub.