The invention discloses ceramic texture brick forming equipment and a using method, wherein the ceramic texture brick forming equipment consists of a ceramic press, a lower mold core with concave-convex surfaces and carriers, and is characterized in that a working table of the press is provided with a feeding device which is used for conveying carriers with continuous textures towards the lower mold core with the concave-convex surfaces; and the using method comprises the steps as follows: a. preparing the carriers (continuous pattern textures are printed on the carriers); b. feeding the carriers on the concave-convex mold surfaces; c. adding blank powder on the carriers; d. pressing an upper punch, reversely beating and forming; and e. detruding a green body. The invention has the advantages of simplicity in operation, high reliability, strong equipment university, and the like, solves the defect of lacking of patterns, improves the product quality, and has rich colors, low cost and obvious economic benefits.