The invention relates to a thermal insulation textured decorative face brick for a building outside wall. The face brick comprises the following raw materials in parts by weight: 25-35 parts of cement, 20-35 parts of quartz sand, 10-15 parts of calcite powder, 10-20 parts of wollastonite powder, 2.0-4.0 parts of latex powder, 0.3-0.4 part of hydroxypropyl cellulose, 0.5-1.0 part of wood fiber, 0.15-0.2 part of short polypropylene fiber, 0.2-0.5 part of calcium formate, 10-20 parts of gray calcium powder, 0.1-0.15 part of thixotropic lubricating agent and 0.25-0.5 part of pigment. After being put on the market, the face brick has great market space, and the current monotonous situation of outside wall exterior thermal insulation textured decorative materials can be improved, thus the face brick has active effects on saving energy of buildings and beautifying the environment of cities.