A recording apparatus scans a recording head in a main scanning direction to perform time-division driving for a plurality of blocks of recording elements to perform recording. The recording apparatus includes an obtaining unit configured to obtain information regarding inclination of the recording element array with respect to a main scanning direction, a first changing unit configured to change, in units of recording elements, based on the obtained information, storage positions of recording data items that are stored in a storage unit and that are assigned to recording elements in each of groups, each of the groups including recording elements belonging to the blocks in the recording element array which are consecutive, and a second changing unit configured to change, in units of groups, based on the obtained information, the storage positions of the recording data items in the main scanning direction.