The invention discloses a method and a device for realizing video broadcasting management in a third-party system. The method comprises the following steps of: establishing a media broadcasting object and generating a video file, wherein the video file comprises a broadcasting management function used for controlling streaming media broadcast; packaging bottom layer broadcasting management codes for different platforms respectively in the broadcasting management function; establishing a back-stage broadcasting management page of which the background is transparent; when the streaming media are required to be broadcast, activating the media broadcasting object, and calling the video file; acquiring a streaming media broadcasting address and a platform adopted by the streaming media according to the platform and streaming media address parameters; and opening the back-stage broadcasting management page, and broadcasting streaming media information in the broadcasting management page. After the method and the device are applied, the third-party system can really master the video broadcasting management right and avoids the complexity caused by adapting to different platforms, the system compatibility is greatly improved, and the function of synchronously viewing the video and operating the service is realized.