The invention provides a material for a luminous element and the luminous element with low driving voltage and excellent durability. The material is shown in the general formula (I), wherein R1 to R6 are different or the same respectively and selected from hydrogen atom, alkyl and aryl; A represents n-valent aromatic hydrocarbyl; B represents alkyl or aryl; X represents carbon atom or nitrogen atom; and n represents a natural number more than 2 and less than 6. In addition, substituent groups with n phenanthroline frameworks or benzoquinoline frameworks can be the same or different respectively.