The invention discloses a white LED lamp color temperature and luminous flux continuous adjusting method, which comprises the following steps: firstly placing two UVLED chips A and B at the center of a lamp barrel coated with trichromatic phosphor; and respectively adjusting the luminous intensity of the two UVLED chips for the excitation of the trichromatic phosphor so as to realize the continuous adjusting of the color temperature and the luminous flux, wherein the wave length of the ultraviolet light emitted by the UVLED chip A is a nm, the wave length of the ultraviolet light emitted by the UVLED chip B is b nm, the lights with the wave length respectively being a nm and b nm are all within the ultraviolet light waveband, and a is not equal to b. In addition, the trichromatic phosphormust satisfy the following requirements: green powder has the same adsorption and emission intensity to the lights with the wave length respectively being a nm and b nm; blue powder is strong in adsorbing the light with the wave length being b nm, and is weak in adsorbing the light with the wave length being a nm; and red powder is strong in adsorbing the light with the wave length being a nm, and is weak in adsorbing the light with the wave length being b nm, wherein the lights with the wave length respectively being a nm and b nm are all within the ultraviolet light waveband.