A method for printing a printing substrate is disclosed. The printing substrate is printed by a printing-plate-based printing method, in particular by an offset printing method, with a printed image that is the same for printed copies of a print job and therefore with a static printed image as well as, in addition to the printing-plate-based printing method, by a non-printing-plate-based printing method, in particular an inkjet printing method, with a printed image that is variable for the printed copies of the print job and therefore with a dynamic printed image. After the static and dynamic printing of the printing substrate, each printed copy is detected using measuring techniques and recorded at least in sections in such a manner that each printed copy is verifiable with respect to its authenticity.