The invention provides a method and a computer for generating visual feedback for touch operation, wherein the method which is applied to icon-oriented touch operation comprises the steps: determining a current background, acquiring metadata and/or content analysis of the current background as a constituent element of a subject query condition; searching for a corresponding feedback subject according to the subject query condition; acquiring a feedback effect according to the feedback subject; and displaying or playing the feedback effect. Implementation of the technical proposal of the invention leads to more significant visual feedback of the touch operation and better emphasis of the emotional effect of entire human-based desktop; and the feedback effect and the current background respond to other elements of graphical user interface.