The invention discloses a liquid lubricated end face seal structure with a cross-scale surface texture characteristic, which comprises a moving ring and a static ring of a mechanical seal; and one side of an end face of the moving ring/static ring is a high pressure side, namely an upstream, while the other side is a low pressure side, namely a downstream. The liquid lubricated end face seal structure is characterized in that: a plurality of cross-scale texture face grooves are processed on the end face of the moving ring or the static ring of the mechanical seal; each cross-scale texture face groove consists of a millimeter deep groove and micrometer micropores; the deep groove is positioned at the upstream of the end face; the micropores are distributed on the periphery of the deep groove; seal weirs are arranged between the cross-scale texture face grooves; and a downstream of each cross-scale texture face groove is provided with an annular seal dam of a non-opened face groove. The liquid lubricated end face seal structure has the advantages of improving seal lubrication, improving the rigidity of a fluid film and the pressure and heat resistance of the mechanical seal, greatly strengthening the operational reliability, stability and leak tightness of the seal, and prolonging the service life of the seal.