The implementation mode in the invention provides a method and a system for realizing a video market, which belongs to the field of network communications. The method comprises the following steps: after receiving a calling request which is based on a speech channel domain and transmitted by a user, getting through the user and keeping connection with the user; providing a purchase guide procedurefor the user, and providing the service corresponding to the selected result for the user according to the result selected by the user in accordance with the purchase guide procedure; and receiving the purchase indication transmitted by the user according to the service, and providing the payment operation for the user. The specific implementation mode in the invention also provides a system forrealizing a video market. The method and the system have the characteristics of simple operation, high safety and high reliability.