The invention discloses a forward luminescent light-emitting diode structure, which is provided with a pedestal and a luminous chip which is combined to the base. The chip is defined with a bottom surface connected with the pedestal, an opposite top surface and a peripheral surface positioned between the top surface and the bottom surface; and the chip is provided with a luminous part capable of emitting light beams, a light emergence part for the light beams to pass and a reflection part used for reflecting the light beams, wherein the luminous part is positioned between the top surface and the bottom surface of the luminous chip, the light emergence part is positioned on the top surface of the luminous chip, and the reflection part is positioned on the peripheral surface of the luminouschip; therefore, the light beams emitted by the luminous part are reflected, refracted and the like by the reflection part on the peripheral surface of the chip, and an independent reflection cup is not needed to be additionally provided, so the volume of a light-emitting diode can be greatly reduced, and the manufacturing cost can be reduced.