The embodiment of the invention provides a method and apparatus for guaranteeing the ice continuity of the terminal. the method mainly includes: conducting the matching inspection for the program dataprovided by the different network service channels, setting the frequency channel related information among the different programs; or setting the program related information in the frequency channelamong different programs; providing the service for the terminal via the related frequency channel or the related program in the second network service channel according to the frequency channel related information or the program related information via second network service after the terminal is switched from the first network service channel to the second network service channel. By utilizingthe invention, the terminal receives and broadcasts the related frequency channel or program in the new network service channel after being in the network service channel switching, thus ensuring theservice continuity of the terminal.