The invention provides a magnetic flux switching type transverse magnetic flux permanent magnetism wind mill generator, which is a novel transverse magnetic flux permanent magnetism wind mill generator which is high in power density and torque density and is directly driven. A stator consists of a plurality of stator cores(1) distributed around a rotor and an armature winding(4); each stator core(1) is U-shaped, both sides of the stator core(1) are embedded with a first permanent magnet(2) and a second permanent magnet(3), and magnetic pole directions of the two permanent magnets are opposite;the ring-shaped winding(4) is arranged in the stator; the magnetic poles of the first permanent magnets(2) of the two adjacent stator cores(1) are opposite, and the magnetic poles of the second permanent magnets(3) of the two adjacent stator cores(1) are also opposite; all rotor cores(5) are the same in size; the two adjacent rotor cores(5) are aligned left and right respectively and arranged atintervals; the rotor cores(5) are made by overlapping silicon steel sheets and arranged on a cylinder(8) made of non-magnetic conduction materials to form the whole rotor; and the rotor is connected with a rotating shaft of a motor (6) and then connected with a shell(7) through a bearing(9).