The present invention discloses a data receiving method and a receiving terminal in a mobile multimedia broadcasting system, wherein the receiving method comprises the following steps: obtaining unified program list information which is obtained by combining the program list information of the cell and the program list information of available adjacent cell; simultaneously storing the channel parameter of the cell and available adjacent cell corresponding with the common program; confirming the program selected by the user is common program or unique program of available adjacent cell; if theprogram selected by the user is the common program, receiving data with the channel parameter of the cell corresponding with the program, if the receiving is not completed correctly, receiving data with the channel parameter of available adjacent cell corresponding with the common program; and if the program selected by the user is the unique program, receiving data directly use the channel parameter corresponding with the unique program, and finishing the flow path after receiving correctly. The application of the method and receiving terminal according to the invention can increase the service experience of user and reduce the power consumption of receiving terminal.