The invention relates to a hot stamping and printing locating wrapping paper and belongs to a hot stamping and printing technology, comprising a gold stamping pattern and a printing pattern. The invention is characterized in that: the gold stamping pattern and the printing pattern are fixed with each other on corresponding positions; deviation of the patterns is not larger than 0.3 millimeters; the hot stamping and printing locating wrapping paper is finished after procedures of printmaking, printing, hot stamping, cutting and so on. The invention solves the problem that god stamping and printing are difficult to locate accurately during the production process of a cigarette wrapping paper, and realizes the requirement of accurate locating of gold stamping and printing.