Disclosed is a method for providing contents in a mobile communication system and apparatus thereof. The apparatus comprises a contents provider access unit for responding to an inquiry request related to a service provision using contents providing terminal connected through a communication network and managing a rule related to the contents providing terminal and a connection and an inquiry request of the contents providing terminal; a central management unit for managing a predetermined service, a subscriber affiliated with the service, apparatus information of a subscriber terminal and anoperation and an authentication of the service based on a data inputted from a contents providing terminal connected through the contents provider access unit; a transmission unit for receiving terminal information of a subscriber affiliated with the service and transmitting a menu of the service and contents in accordance with an apparatus of many piece of the terminal information of a subscriber affiliated with the service; and an interface unit for performing an interface with an external server interlocked with the service, providing the service and the contents and managing a rule to theexternal server.