There is provided an FSC type display device capable of easily obtaining a color balance. A display device (1) includes a light source (30) successively and repeatedly emitting a plurality of color lights and a display unit (14) for controlling transmission or reflection of the light emitted from the light source. One field is divided into a plurality of sub fields. At least during a part of a period of the sub fields, a specific color light among the plurality of color lights is emitted and an image corresponding to the specific color light is color-displayed on the display unit. The sub field has at least a data write period for writing display data into the display unit and a light emitting period for emitting a specific color light. The light emission end timing can variably be set.